AP8. Social Media
When posting on social networks, blogs, and websites, students are representing the Mass General Brigham University community, the profession of physical therapy, and their personal brand. Professionalism and respectful communication are required when communicating online as a member of the Mass General Brigham University of Health Professions community.
Additionally, sharing sensitive patient information, referred to as protected health information (PHI), on social media is a violation of the Health Insurance Portability and Accountability Act (HIPAA). Violations under the HIPAA Privacy Rule include Civil Money Penalties which can result in fines ranging from $100 – $1,500,000 or Criminal Penalties which can result in fines up to $250,000 and up to 10 years in prison.
In using social media, students are encouraged to consult the University's website and the APTA Code of Ethics for guidance. The Mass General Brigham Healthcare Social Media Policy provides specifics. Students should also reference AP-5 Professionalism as this policy applies equally in the use of social media. Violations are addressed through AP-5 Professionalism or AP9 Oral & Written Warnings.